So, remember Cafe Press, where you can sell mugs, tshirts, and mouse pads with your graphics on them, at your prices? There’s a new site now called vStore that lets you set up a store front that sells brand name electronics, media, toys, tools, etc. You get commission for everything that you sell from your page, but you don’t get to set prices or determine exactly what items you can sell. I’m not sure what the point is here — adding another middleman will make prices higher, no? What incentives can I give people to visit my store other than “If you buy from me, I make money.” Kickbacks? I just don’t understand. And I know that some investors have pumped money into this thing, probably paying the people who set this all up a nice amount of money, for no real reason. And the company I work for is doing exciting things that make a difference (helping lower your electricity bill while saving the utilities a bundle of money) in obscurity. Hrmph.