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7/5/2000

You’ve seen those blue signs

Filed under:General — eric @ 12:41 pm

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You’ve seen those blue signs along highway exits that kindly point the way to the nearest restaurants, gas stations, and hotels. Maybe they’ve even helped you out (during my last drive back from Missouri, I followed a gas station’s billboard that urged me to “Exit Now!”, and was told by the friendly blue sign that the gas station was, in fact, another 7.2 miles to the right). I assume that the highway departments sells this advertising space to help keep our taxes down (always the optimist…). A private company in Alabama named (appropriately enough) BlueSigns wants to replace the signs with directions you can dial up on your wireless telephone or computer. Sounds like a nice system to me, if they get it off the ground.