2/7/2000

Digging into Lance further, I

Filed under:General — eric @ 9:05 am

Digging into Lance further, I was hoping to find out what the hack a Nekot is. The cookie page says “Take a break from the daily grind with the subtle sweetness of Lance’s NekotŪ cookies with peanut butter . . . While you snack, try to solve the mystery of the word NekotŪ.” Sneaky Lance people.

7 Comments »

  1. Is it TOKEN written backwards?

    Comment by John Smith — 10/2/2003 @ 3:01 am

  2. Nekot is indeed token spelled backward. Years ago Lance wanted to honor a retiring executive and named a cookie after him, after doing so they found out it was trademarked by another company……thus Nekot was born. BTW one can order bulk from lancesnacks.com, or just ask the guy you see on those trucks.

    Comment by jlawson — 11/16/2004 @ 5:44 am

  3. So, how do you pronounce Nekot? Is “e” and “o” long and the “t” silent….. Ne-ko, Nek-o, or is it Ne-kot, Nek-ot(with the “t”)?

    Comment by Rachel — 10/23/2005 @ 7:40 pm

  4. While I do not doubt that all the above about the Nekot is true, I find it interesting that the nekot cracker is the the same shape and approximat size as some of the transportation tokens used in France during WWI in the cities of Rochelle and Nantes (including the scalloped edged). Could there be a connection?
    Fred Sader

    Comment by Fred — 11/14/2005 @ 1:42 pm

  5. I was curious about this name myself. So I have found a definitive answer for you directly from the Lance web page.

    Lance Fun Fact:
    Way back in the 1930s, a competitor offered a cookie called Token. Lance wanted to make this cookie and put creamy peanut butter in it — to make a sandwich cookie — but, the competitor refused. So, Lance made a similar cookie, put peanut butter between two of them, and flopped the name around to “Nekot”! It has been a favorite ever since!

    http://www.lance.com/html/products/default.aspx?pgpId=16

    Hope this helps you sleep now. :-)

    Comment by John Franklin — 11/15/2005 @ 12:06 pm

  6. No, nekot is indeed token backwards but its called nekot bc its the token cookie. Think about it, its the only brown cracker lance offers….think about it.

    Comment by d-dub aka k-protege — 6/2/2010 @ 6:31 pm

  7. At some point, Nabisco, a multinational company came out with their “Peanut Butter Token Cookie”. It took off sales wise and Lance, a Charlotte based cracker/cookie company came out with their own “Token Cookie”.

    After Nabisco heard of this, they sued Lance Inc. for the name rights.

    Lance then did the ultimate southern corporate snub, by spelling the same cookie the “Peanut Butter Nekot”, token spelled backwards. It’s as if they said our cookie is just as good, fuck your name.

    Comment by CharlotteNative — 10/26/2015 @ 8:16 pm

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